Content planning
Define recurring themes so every post has a role rather than filling a calendar.
CONCEPT CASE STUDY / 04
Built for
the next scroll.
A social-first content system for a fictional culture and lifestyle brand. The goal is a feed that feels connected without making every post look identical.
SELF-INITIATED / SPECULATIVE WORK
KJ STUDIO CO. / CREATIVE DIRECTIONA FEED WITH
ITS OWN ENERGY.
ITS OWN ENERGY.
PROJECTSocial content system
DELIVERABLESContent pillars · Post templates · Story frames · Reel covers
PROJECT TYPEConcept / Portfolio
THE BRIEF
Start with
the right idea.
The goal: Turn scattered posts into a recognizable, repeatable content system.
The challenge: Posting more does not automatically create a stronger brand. Without visual and editorial rules, a feed can feel disconnected.
The creative direction: AFTERHOURS is a fictional lifestyle concept used to demonstrate a modular social system: a consistent type scale and palette, with enough flexibility for different messages and campaign moments.
01 / FEED DIRECTION
02 / MOTION CONTENTHOW IT COMES TOGETHER
One direction.
Many touchpoints.
Templates
Create reusable layouts for announcements, education, offers and storytelling.
Reel covers + hooks
Keep the opening frame clear and recognizable, with a concept that earns attention quickly.
THE CONTENT SYSTEM / ORIGINAL DESIGN STUDY
AFTERHOURS / Social toolkit01—06
AFTERHOURS / 001MAKE
ROOM FOR
MORE.CULTURE · PEOPLE · PLACES
ROOM FOR
MORE.CULTURE · PEOPLE · PLACES
FIELD NOTES / 002Good nights
don't need
a script.SAVE THIS FOR LATER ↗
don't need
a script.SAVE THIS FOR LATER ↗
THE WEEKEND EDITOut of office.
In the moment.AFTERHOURS CLUB
In the moment.AFTERHOURS CLUB
Story frames / 9:16 / Tap-through sequence
01 / HOOKYour sign
to switch
it up.KEEP WATCHING ↗
to switch
it up.KEEP WATCHING ↗
02 / VALUEThree ways
to make
tonight count.NEXT →
to make
tonight count.NEXT →
03 / ACTIONMake it
a plan.SHARE YOURS ↗
a plan.SHARE YOURS ↗
System logic: one editorial type style, three recurring visual modes, short hooks and clear next actions. These mock posts are illustrative content for a fictional lifestyle brand; they do not represent published posts or performance data.
Portfolio transparency: this is a self-initiated concept created to demonstrate KJStudioCo's creative approach. The brand and campaign are fictional; this page does not claim a client engagement, campaign performance or business results. Photography is illustrative.